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Tourism Day Visits - Demographics: a data cube slice

The Great Britain Day Visits Survey measures the visits and expenditure of tourism day visitors to Scotland.

Entire dataset
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About the Dataset
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Not supplied
In dataset
Next update due
June 2021

The Great Britain Day Visits Survey started in 2011 and was conducted using an online methodology. Over 35,000 interviews are conducted with adults aged 16 and over resident in England, Wales and Scotland during 52 weekly survey waves.

More information about the Great Britain Day Visits Survey (GBDVS)

Confidentiality Policy

This data contains no sensitive, personal information.

Quality Management

The information contained in this report has been published in good faith on the basis of information supplied to VisitEngland, VisitScotland and Visit Wales. VisitEngland, VisitScotland and Visit Wales cannot guarantee the accuracy of information in this report and accept no responsibility for any error or misrepresentation. All liability for loss, disappointment, negligence or other damage caused by reliance on the information contained in this report or for any other reason is hereby excluded.

This is a National Statistics Publication. National Statistics status means that the official statistics meet the highest standards of trustworthiness, quality and public value. They comply with the Code of Practice for statistics and are awarded National Statistics status following an assessment by the UK Statistics Authority’s regulatory arm. The Authority considers whether the statistics meet the highest standards of Code compliance, including the value they add to public decisions and debate.

Find out more about the Code of Practice.

Find out more about National Statistics.

Accuracy and Reliability

Many measures have been taken to ensure that the data collected in GBDVS are as accurate as possible and that subsequent analysis stages provide results which are as representative as possible of the GB adult population. Normally in a large survey of this nature the confidence intervals associated with key results are calculated to provide an indication of the accuracy of these findings. However in any survey conducted through an online panel approach, rather than being selected at random, the respondents ‘opt-in’ to the survey. Therefore the approaches normally followed to calculate confidence intervals cannot be relied upon to provide a complete measure of the accuracy of the survey findings and only indicative estimates of the accuracy of GBDVS can be provided.

More information about the survey methodology.

Coherence and Comparability

The equivalent data from the GBDVS relating to Wales, England and the UK is also available through the GBDVS browser.

Accessibility and Clarity

This data and summary report are also available from VisitScotland.


In the survey a tourism day trip is defined as:

• Taking part in one of a pre-defined list of activities (based on international tourism definitions)

• Spending 3 or more hours out of the home on this activity

• The activity not being something that the respondent does “very regularly”

• The activity not being carried out in the place that the respondent lives or, if the trip started in the workplace e.g. socialising after work, the place the respondent works

• The exception to this was trips to visitor attractions, live sporting events and special public events, which are all counted as tourism day trips even when in the place of residence, provided they fulfil the other three criteria.

Timeliness and Punctuality

This data is updated annually.


This data is not routinely revised. Any revisions in exceptional circumstances will be carried out in accordance with the Code of Practice for Official Statistics.


This slice of multidimensional data is not a Linked Data resource in the database: it's a virtual resource (i.e. you can't query it by SPARQL). But does have a permanent unique URL which can be bookmarked.